The Swiss Serif

"This seemingly superfluous dilemma can only be truly understood when the original metal typefaces are seen in print. Oh, what a joyous sight! The subtle variation of letterform, the slight impression into the paper, the vibrant warmth of a page of text. It is not only beautiful, but an absolute delight to read. The effect of these typefaces is impossible to emulate with their insipid digital ghosts. Modern printing has become so perfect, so uniform and precise that the spirit of the original is crushed. It is like spending a lifetime slurping instant coffee and never experiencing a proper espresso."

Kris Sowersby, in an article decrying the use of Bembo. 

“Why Bembo Sucks”