The Swiss Serif

fastcompany:

Microsoft is expected to unveil a new logo today. Over the past 26 years, the Microsoft logo has undergone roughly eight redesigns, but they’ve never deviated from the four-paned window. When the company introduced its new, simplified logo this spring, they positioned it as a radical departure from tradition—new font, new imagery, new color. In reality, says Kim, “the new logo is radical, but does not shed the past.” Furthermore, what works on a Microsoft Office box doesn’t necessarily work for the brand’s rapidly expanding line of products, like XBox and Surface. “Microsoft is showing a progressive vision that was missing in the company for years,” says Kim, and their logo should reflect that progressivity. By clinging to the past, Microsoft is projecting a muddled picture of its new direction.

A Student’s Smart Microsoft Rebranding Is Better Than The Real Thing

There’s been a lot of talk about this, and I agree that it’s a much more aesthetic alternative to Microsoft’s sometimes sad design sensibility. But does anyone else feel that this is almost TOO much like Apple?(particularly the packaging) Because, it seems to me, that it would be very difficult to compete against someone if you’re trying too hard to be just like them.